Hip-hop

Bay Area rap vet, E-40 launched his own health water called 40 Water. He hopes to follow in the footsteps of 50 Cent with his endorsement ownership of Vitamin Water that he recently sold for millions. E-40 said in a recent statement, " Rapping brought me into the entertainment game, once I got in my eyes got bigger. As a business man I get the best of both worlds and the privileges of working and reaping the benefits at the best time in my career." 40 Water comes in four flavors: Lemon Lime, Watermelon, Tangerine and Fruit Punch. It has been spotted in some 7-11 chains already. Go 40.